Get Your Business Noticed With These 5 Powerful Principles
Do you ever feel frustrated or overwhelmed with all the things you’re supposed to do to get your business noticed online?
It's like the more you read, the more things you uncover that you're supposed to be mastering and executing simultaneously to put yourself on the map. If you tried to pull off everything the experts say you need to be doing, you'd never sleep. And I'm no doctor, but I'm pretty sure that's not good for you.
Even if you do try to do all that stuff at once, you'll inevitably wind up doing a mediocre job at all of it. It’s frustrating and overwhelming.
The thing is... you don't have to feel that way. There's no reason you should have to be frustrated. Your reason for promoting your business online is to grow the business you love. It shouldn’t have to be a massive, frustrating chore you'd rather not deal with.
What works online isn't as new as we think. Sure, some of the platforms are new, but the principles are just age old universal business principles that have worked offline for years.
As I started to look at content marketing through the same lens I viewed my offline career through, things became clearer. I began to treat the beginning of my content marketing career as I treated the beginning of my professional offline career... and I started to get traction.
When you first start off in a new career, what do you do? You normally start with the basic principles and work your way up from there, right?
Here are 5 business principles that you can apply to help make blogging easier and get your blog noticed.
How I got Fired as a Researcher
Principle 1: If you don’t have the right qualities, don’t take the job.
When I was just a young guy not too far out of college, I took a job working for a medical research company. Not lab stuff... this was academic-style research. For instance, one of our clients, a hospital in Utah, wanted to build a new state of the art cath lab.
My job was to sit at a desk all day calling hundreds of cath lab experts across the country and ask them all the same set of questions about cath labs. After making all these mind-numbing calls, I would spend what felt like hundreds of years compiling the data, and creating a highly technical report full of statistics and graphs for our client.
You might as well have told me my job was to sit in the corner and whack myself in the forehead with a hammer every 5 minutes. I was miserable.
Luckily, I worked for some very smart people who recognized that my soul required human interaction. They sat me down and explained why it was important for me to work in a people-centered environment. They fired me in the kindest possible way, giving me a month, and even helping me find something appropriate for me. It turned out to be the best professional advice anyone ever gave me.
Likewise, if writing every single day or working on computers makes you miserable, why on earth would you jump into content marketing with both feet? You won't be happy - and therefore you probably won't follow through.
Content marketing is a great way to connect with other people and get your message out to the world, but it's not the only way, and it's not for everyone.
Be honest with yourself. Does the idea of creating content around your topic on a regular basis excite you? If not, that's ok. But if it does, the next thing you need to do just happens to be principle #2...
Why There Are no Self-Taught Airline Pilots
Principle 2: Get the Proper Education
What would you do if you walked onto a commercial flight and heard, "Welcome to flight 331 from L.A. to Austin. We'll get drinks to you as soon as we're up... which hopefully will be soon. I'm a plumber by trade, but I think I can figure out how to keep this thing in the air by referring to this manual up here. Hopefully. Hey, what's this red lever thingy do?"
That's a ludicrous example, but the point is valid. Unless you're doing a job that requires little to no skill, you need a formal education. You can go with the trial and error route if you want, but I don't recommend it. And while a formal education usually isn't free, it’s an investment that you make in your career that pays you back. Education gives you a working knowledge of at least the basics of a particular profession and demonstrates that you've made a commitment to your career.
So if you really want your content marketing efforts to benefit your business in a big way, why wouldn't you begin by getting an education? I highly recommend investing some of your time (and money) in your content marketing education to learn the core skills you'll need from people who have walked in your shoes.
Train, Practice, Repeat
Principle 3: Training and practicing leads to mastery.
I hate the phrase "fake it 'till you make it." It's terrible advice. Even after being educated, you can’t fake being a great surgeon, engineer, or computer programmer – it requires training. Hands-on, down-in-the-weeds, getting dirty training.
There’s no shortage of free and paid online training on content marketing and social media. Do some searching and you’ll see just how many options you have. Or feel free to send me a message and I can suggest some to you.
Become an Unstoppable Force
Principle 4: Develop Thick Skin and Never EVER Quit.
If you hope to survive and thrive anywhere, you need to develop fortitude. You need to be stubborn as a mule, tough, resilient, and focused on the end result.
Try things. Take calculated risks. In reality, playing it safe is a pretty dangerous proposition.
"The person who gets the farthest is the one who is willing to do and dare. The sure thing boat never gets far from shore."- Dale Carnegie
It’s true in life, it's true in business, and it’s true in content marketing as well.
I spent a good number of years trying to play it safe. And to make a long story short, it was unfulfilling, unprofitable, and proved to be dangerous as hell to my family's well-being.
No matter how hard you try to avoid risk and failure, at some point your efforts will be thwarted and your best laid plans will crash and burn.
Those are the times when you have to chalk it up as practice, become pig-headedly obstinate, lick your wounds, and try it again.
If you're human, you'll get bummed out and frustrated at times. But if you’re truly committed, you'll persist despite it all.
Why Consistent Effort Matters
Principle 5: Show up Every Day and Prime the Pump.
After 24 years in national sales management, I can tell you one thing for sure: there are no elite part-time salespeople. In any field, the people who show up day after day and put in the work are the ones who succeed.
Quick: Who's your favorite part-time professional athlete?
Yeah. There are none. They all put in an insane amount of effort every single day. They don't dabble.
Think of your content marketing efforts as one of those old-fashioned manual water pumps. You have to pump like crazy for quite a while to get the first drop of water to drizzle out. But once it starts coming, you can keep it flowing with just a minimal effort. You've heard the old expression, "priming the pump?" That's where it comes from. To get real traction from content marketing, you need to prime the pump.
Once you get things started, be disciplined and keep it flowing. Keep your momentum.
Stay Steady As You Learn and Get Your Business Noticed Online
The next time your inbox has your mind spinning with expert advice, step away and come back to these 5 simple principles. Use them as a benchmark to decide what you should focus on next. They’ll keep you on track and provide clarity in those times of frustration.